Category: SEO

One of the secrets of a successful business in the ever-changing web is Search Engine Optimization (SEO). It is a crucial part of every efficient marketing strategy and many marketers consider SEO as a gift that keeps on giving.

Do you know what SEO can do for your business? Aside from keeping your website searchable and visible in search engines such as Google,YouTube,Bing,and Yahoo,these benefits will tell you why every business needs to invest in SEO.

Better User Experience

On-page SEO makes your users happy. It helps your page load faster and they are likely going to stay in your page longer,decreasing bounce rates. Mobile-responsive websites are also attractive and useful to many people. Any SEO service provider in Hong Kong or other country knows that this is a great opportunity for increased sales through your website.

Increased,Targeted Traffic

The best kind of traffic for your business is search traffic. When properly implemented,local SEO can help your business be more visible to your target audience,putting them a step closer to conversion. Integrating technical,on-page,and off-page SEO will further help your business in winning more conversions.

Trust and Credibility

People use search engines,particularly Google,to search for products they need to purchase. If your website is properly optimized,your website is most likely going to rank high in search lists. If people trusts Google,they are most likely going to trust websites delivered by Google. The more page visitors you have,the higher chances of your content being reliable and authoritative.

Cost Efficiency

SEO can help in increasing your sales even without increasing your marketing costs and this could mean exponential profit over time. It provides 24/7 promotion and it does not involve any paid advertising. An effective SEO strategy won’t even require you to spend on Pay Per Click (PPC). A credible SEO service provider in Hong Kong,Philippines,Singapore or other countries in Asia is also relatively cheaper and results are quantifiable.  

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There are two kinds of SEO company â the one that helps and the one that hurts. The latter is definitely bad for your business. You do not want to lose money by hiring a company that doesn’t help in your marketing strategy.

How do you know if your SEO company is worth your time and money? Here are the warning signs you need to know:

They don’t ask you anything

If they don’t ask you anything while promising you results,they might be doing some actions that might be violating the search engines’ policies. Most reputable SEO companies will normally ask for access to your social media accounts,record of penalties or report by other companies you work with,access to your CMS,Google Analytics,and Webmaster Tools,etc.

They can’t show you their practices.

SEO companies in Hong Kong should always be transparent with how they do their business. Make sure the company you hired can explain every practice they do,such as link building,website audits,on-page and off-page SEO,without using abstract words. If they keep on telling you that their practices are “confidential”,it’s probably time to reconsider hiring them in the first place.

Your ranking and traffic drop.

It depends on when and how the traffic dropped in your website. While it may not be always your SEO’s fault,it’s normal to be suspicious and ask some questions. It could be a sign of algorithmic penalty and find out what changes coincided with the traffic drop. Check what other off-site actions that were committed prior to the drop.

You get a manual penalty.

Penalties usually come through either Google Web Master tool notification or an email message. Manual penalties are sometimes caused by unnatural links that intend to manipulate ranking. SEO companies in Hong Kong such as Concinnity Limited knows how to avoid being penalized,because they know the rules and so penalties will not happen in the first place.

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