There are two kinds of SEO company â the one that helps and the one that hurts. The latter is definitely bad for your business. You do not want to lose money by hiring a company that doesn’t help in your marketing strategy.
How do you know if your SEO company is worth your time and money? Here are the warning signs you need to know:
They don’t ask you anything
If they don’t ask you anything while promising you results,they might be doing some actions that might be violating the search engines’ policies. Most reputable SEO companies will normally ask for access to your social media accounts,record of penalties or report by other companies you work with,access to your CMS,Google Analytics,and Webmaster Tools,etc.
They can’t show you their practices.
SEO companies in Hong Kong should always be transparent with how they do their business. Make sure the company you hired can explain every practice they do,such as link building,website audits,on-page and off-page SEO,without using abstract words. If they keep on telling you that their practices are “confidential”,it’s probably time to reconsider hiring them in the first place.
Your ranking and traffic drop.
It depends on when and how the traffic dropped in your website. While it may not be always your SEO’s fault,it’s normal to be suspicious and ask some questions. It could be a sign of algorithmic penalty and find out what changes coincided with the traffic drop. Check what other off-site actions that were committed prior to the drop.
You get a manual penalty.
Penalties usually come through either Google Web Master tool notification or an email message. Manual penalties are sometimes caused by unnatural links that intend to manipulate ranking. SEO companies in Hong Kong such as Concinnity Limited knows how to avoid being penalized,because they know the rules and so penalties will not happen in the first place.
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